Maximising Your Business Presence, Virtually
Take your business to the next level - Virtually
Image matters. Sometimes it is simply a matter of trust. Is your business located at a respectable site, easily visited by all modes of transport? Is your business surrounded by equally successful enterprises in a hub of professional commerce? Does your company’s business address signal reliability and credibility? Is your enterprise located at the optimum work address for customer validity?
Trust is important. Engendering trust is the first step to customer respect and loyalty. An appropriate business address displays authenticity to your clientele. A smart business optimises customer impression by choosing a highly regarded business address. If you are a fintech start up clients will expect you will get a business address that mirrors your aspirations. A digital marketing agency will also form an expectation of location in the prospective client's mind.
Maximise that search for authenticity that every consumer undertakes as part of their check list by securing an appropriate business address.
In this age of WFH and the digital transformation of service and product delivery, maximising your business presence also means being available. Customers virtually visit much more than any physical stop by. Almost everyone is working online at least part of their day and ‘office hours’ can be any period of a 24 hour cycle, so your customers might visit your website when you have finished working on the business for the day - but they could be just starting!
Ensuring your enterprise is open for every business opportunity requires a dynamic and user friendly website and the availability to communicate with your customers. Approachability, a customer focussed availability is key. Maximizing your virtual business presence means being ready to connect with consumers regardless of the old 9am-5pm sign on the door. The door is now virtual. This means keeping the door open wide by employing a Virtual Receptionist to answer all your customers calls. A professional Virtual Receptionist answering calls on behalf of your business makes your business presence larger in the mind of your customers. A welcoming live voice taking enquiries at 6pm shows that your enterprise values every opportunity to sell and to satisfy.
You can’t leverage your business image in the old ways in the new world.
Searching for office space to rent (that you can afford) and outfitting that space with all the paraphernalia of furnishings and logos and a reception and office equipment, in the time of Covid19, is wasteful and shows a wonton neglect of reality. You are not maximizing your business presence by finding that office space for rent on the edge of the CBD and paying contractors to sand back the old drab layout and colour it new. If there is no access to fresh air and no natural light and if there isn’t enough space to adhere to the accepted Covid19 protocols, it won’t matter what warm colours you have chosen for the outfitting, you are just burning money.
The better recipe for boosting business image is to save your cash to develop your products and services and only access physical amenities and infrastructure when you need it. That is what a Virtual business presence is all about, it’s the rationale, the essence of being a Virtual enterprise – only ever pay for what you need when you need it. Why lock up your business by leasing offices for a long term when your staff will probably mostly prefer to be WFH and even your clients won’t follow those old pathways of commuting across town and crowding into lifts full of strangers to sit in your comfortable office albeit at a suitably safe distance.
The better method for minimising costs but maximizing your business presence during these uncertain years and months is to find the very best and most appropriate Virtual business address for your company. Your Virtual business office will still be at a physical location and if you prefer it can be at a highly prestigious CBD office building. The mail service will deliver all your hard copy correspondence and packages to your virtual address and you just arrange how you want to receive it. You can use your highly respected business address on all your company letterheads and business cards. You can market your presence – the only difference is you have chosen the flexibility of the Virtual model.
Most of the premium Virtual Address providers also offer stylish conference and meeting rooms for hourly rental with all the associated refreshment amenities. Your business can actually expand its market presence and lift its image by staying agile and utilising functionality on an ‘at call basis’. Imagine holding discussions on the business plan with your WFH staff in classic style at a conference room with lovely city views in an iconic office building they’d be delighted to visit. Imagine the same scenario - catching up with your important clients in a superbly designed meeting room outfitted with the very latest audio-visual functionality, and afterwards take lunch or dinner at the wonderful dining options the city has to offer- just a stroll away.
Sure you are probably happiest working from home yourself these days, but putting your home address on a business card and sharing your personal mobile won’t give your enterprise one iota of prestige or influence. A Virtual business office, a premium Virtual business address will provide that presence that your business needs, safely, securely and cost effectively.
Imagine the challenges thousands of business leaders have had to deal with under Covid19. Consider the stress of business owners who searched the listings of office rental space, settled on some seemly site in the suburbs, signed long leases and then came the storm of Covid19. A long lease, a conventional office space with a little natural light and windows you can’t open. Think about that once upon a time plan of staff in their dedicated alcoves and areas, staff that have now moved on or WFH. Empty space, unproductive, offering no benefits to brand or image, a stark reality of dynamic change upending the stable traditions of the office space of yesterday.
Go Virtual. Build your business presence Virtually. Choose the wise Virtual business office option in these changing uncertain times.
